"VOGUE" 2012

Madonna

GIRL GONE WILD

M.D.N.A.

Madonna is finally acknowledging her own influence. The video for ‘Girl Gone Wild’ is a mash of different elements from her Imperial phase, given a fashion video (shall I cite Mugler as an influence?) style. Those elements at least did something new for Madonna, which means they were some new shit for women in music at the time. The video follows the vogue (no pun intended) of current pop video that is - ironically - also inspired by Madonna. But it’s fun and brings to the forefront of pop quite possibly another remarkable era for the “Queen of Pop”.

There’s no question about the style. It’s a lot better than the disastrous ‘Give Me All Your Luvin’. Like Lady Gaga’s (yes again, she must be mentioned!) video for ‘Alejandro’, the concept is simply centered around the female gaze. It’s more ‘Vogue’ than ‘Erotica’ with her as the Queen of Homosexuality all around, until she herself gets smitten by her subjects into a sexy sequel for ‘Truth or Dare’. The ‘Act of Contrition’ sample is quite tired, and is unfitting in a song about being ‘wild’. It doesn’t exactly mean being ‘bad’, right?

Remarkably she doesn’t look 53 at all, which is exactly the point - if the Imperial phase challenged feminism, this time Madge is challenging ageism. Not that I find the age disturbing, it’s just truly noteworthy how she remains so active after a handful of hits within - gasp! - three decades. And perhaps after being such a role model for young girls back in the ’80s, these girls are now her age and she reaches out to them through her own exercises encouraging how age doesn’t matter in corporate music. She looks as fun and as sexy as she was back in 1990. She continues to prove that she’s an unstoppable force. She managed to remain active in the industry holding her own power to whatever she wants to do with it. And that is simply amazing. Like what Robbie Williams said: Face it… she’s Madonna.

Yes, she might have moved forward with her fuck-you to ageism, but her fights for the LGBT remain in the 90s style as if she just flaunts her activism around as a part of the marketing package (something Lady Gaga gets accused of most of the time). Or yeah, maybe she’s just bored with all these fairies and decided to join them again for another round of ‘Who’s-Your-Queen?’ and the LGBT isn’t exactly her thing. Though I still hope that she would fight for the gays, since they’re the major reason why she’s up there.

Then after, maybe she can still own a place in pop culture’s throne(s).

Score: 4.5/5

Watch the video here: http://youtu.be/tYkwziTrv5o